Process
How it works
Six steps from your brief to a published advertisement.
Brief
Day 0. You tell us the product, audience, channels, term and budget band. Five minutes.
Reply
Within one business day. We confirm fit and ask for anything we still need.
Shortlist
About five business days. Three to five faces with the agency route, known exclusivity issues and the claimed audience, labelled as claimed.
Quotes
About five to ten business days. Agencies quote by scope. You receive the itemised quotes and our fee line.
Choose and license
About one to two weeks. You choose. We help draft the licence: media, territory, term, usage, exclusivity, cut-downs and approvals, with Mexican counsel.
Shoot and publish
Set by the agreement. The agreement fixes the first publication date, which starts the licence term.
Plan for eight to twelve weeks from brief to a published advertisement. Shoot dates depend on the talent's calendar, and we promise a first response, not a delivery date.